PRESS RELEASE

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Good Elephant CTO, Chris Griffin

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Introducing the Good Elephant App

Nov 9th, 2018

Good Elephant is a community of certified teachers, creative spaces, and local businesses that believe in making the transformational power of yoga, meditation, and T’ai Chi affordable and welcoming for everyone.  Launched in Carson City, Nevada in March of 2017, Good Elephant connects instructors with local spaces to offer pay-what-you-can classes for communities everywhere.  Their exciting new app will empower you to easily find new classes in your city, sign up, make payments, and check in to class.

Founder Allison Reitz started Good Elephant when she began teaching yoga in a studio and realized just how many people are interested in trying yoga and meditation, but are hesitant to venture into places where it’s currently offered.  Contrary to its origins thousands of years ago as a philosophy and mindful way of life, yoga is widely viewed as a workout in today’s society, and Good Elephant’s mission is to debunk that way of thinking.  Beginners and those who need this type of preventative healing most, often feel intimidated by yoga studios with fit, flexible members and expensive memberships.

Good Elephant’s Solution: Bring these mindful practices out into the world with creative local spaces and a pay-what-you-can system.  Classes and events are offered in places like coffee shops, art galleries, and community centers.

Reitz also realized how difficult it is for yoga instructors to make a living teaching at yoga studios. According to a study by the Yoga Alliance, for every instructor teaching today, there are two instructors currently in training – America is experiencing a huge wave of new teachers without enough space at studios for them to share their offerings.  And at most studios, teachers are paid a flat rate or per head, which usually ends up between $25-$40 per class – not enough to make a living teaching yoga.  Good Elephant believes these leaders are changing lives and that they deserve for their income to reflect their success as a teacher – it’s time to change the way the yoga industry is run! 

Good Elephant’s Solution: A commission-based online platform and supportive community for teachers.  The app, built by Good Elephant CTO and lead developer Chris Griffin, creates opportunities for teachers in every town without the overhead of a full studio, including small towns that lack options for yoga.  Good Elephant teachers earn up to 70% of their class revenue, empowering them with the potential to triple their studio income and cultivate their own presence in their community.

In addition to community classes, Good Elephant is furthering the mission with Workplace Wellness programs for local businesses in their cities.  These programs bring mindful practices into the workplace, offer proven stress relief, and encourage employee camaraderie.  Contracts are insured and managed by by Good Elephant, and include ongoing classes, yoga mats, internal marketing kits, and built-in sponsorships supporting local non-profits.

The Good Elephant mission is to work with knowledgeable teachers, local businesses and creative spaces to create transformational experiences that support each individual spiritual journey, one community at a time.  They’re currently interviewing teachers and recruiting local businesses in Little Rock, Denver, Sacramento, Portland, and Seattle.  Examples of classes launched recently include:

  • Mind, Body, and Mimosas at the Union restaurant in Carson City, NV
  • Osho Kundalini Meditation at Flux Movement Lab in Reno, NV
  • Lunchtime Express Yoga at the Main Street Mall in Little Rock, AR

Learn more about Good Elephant and find out how to bring them to your city at goodelephant.co or on Social Media @goodelephantco.